You can take a boring message and make it interesting. Imagine how difficult it is to get travellers to watch and listen to the manditory safety presentation.
If you want people to pay attention - then grab their attention. Enjoy this new safety video from Air New Zealand.
Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.
Presentations tips for executives, sales presenters, managers, technical experts and professionals from the "Speech Coach for Executives" George Torok
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Seven Seconds to Presentation Success
There are powerful lessons for marketers and communicators in the movie Batman Begins.
Watch the movie with a stopwatch and a notepad. Notice that the camera shots are from two to a maximum of seven seconds long. Seven seconds is the longest shot. Most of the shots are close to three seconds. And many of the seven second shots are zooming in or out. What does that mean to you?
That seven seconds might be all you have to hold your listener's attention. Go ahead see how much you can say in seven seconds. If it is all in the same "shot" you might have lost your listener. How long did it take you to read this post? Yeah - start thinking seven second shots for your message.
When you speak you are competing with all the other forms of communication your audience experiences.
George Torok
Executive Speech Coach
Presentation Skills Seminars
Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.
Watch the movie with a stopwatch and a notepad. Notice that the camera shots are from two to a maximum of seven seconds long. Seven seconds is the longest shot. Most of the shots are close to three seconds. And many of the seven second shots are zooming in or out. What does that mean to you?
That seven seconds might be all you have to hold your listener's attention. Go ahead see how much you can say in seven seconds. If it is all in the same "shot" you might have lost your listener. How long did it take you to read this post? Yeah - start thinking seven second shots for your message.
When you speak you are competing with all the other forms of communication your audience experiences.
George Torok
Executive Speech Coach
Presentation Skills Seminars
Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.