Why are you speaking?
Be clear on why you are speaking.
Understand your purpose because that will help you be more successful.
Before you speak ask yourself this critical question:
"What do I want people to do, think or feel after I speak?"
Whenever you deliver a business presentation you want to influence what your listeners do, think or feel.
When you prepare to speak ask that question of yourself – and be honest. If you don’t know why you are speaking your presentation will fail. If you don’t know why you are speaking you should not speak.
Once you know why, you can design your presentation to meet that goal. If you know where you are going you are more likely to get there.
If you know your purpose it will be easier for you to cut the unnecessary tangents. You will be more focused and your presentation will be more successful.
Some possible results that you might expect from your listeners:
Do you want them to -
Buy your product
Invest in your project
Support the team
Give you the money
Feel good about your role
Donate to your cause
Work harder to reach the goal
Recruit more members
Change their perspective
Believe in the dream
Promote the cause
What do you want people to do, think or feel after you speak?
Speak on purpose and you will achieve your purpose.
George Torok
The Speech Coach for Executives
Showing posts with label purpose. Show all posts
Showing posts with label purpose. Show all posts
Presentation Question Two
When you deliver a presentation - in fact every time you speak there is one question that pops up often in the mind of your listener. If this question is unanswered you might lose them. If you don’t answer this question your listener might ignore the rest of your presentation.
Too many presenters fail to answer this question. They fail and they wonder why.
Maybe you have good information to present. Maybe it is true and important. But if your listener doesn’t get it – your presentation failed.
This question is especially important when you are presenting information. Because of information overload we are trained to ignore information. It is a survival technique; helps keep us closer to sanity. (When it comes to sanity – close is good enough)
So what is this question?
“So what?”
You say, “The competition launched a new product.”
Your listeners think, “So What?”
You need to tell them why that is important and what that means to them. You need to convey relevance to the information.
Here are two phrases that you might use:
“What that means to you…..”
“The reason I tell you that…..”
Before your next presentation think about the “So what?” and answer that question every time you present information. Give relevance.
George Torok
The Speech Coach for Executives
Too many presenters fail to answer this question. They fail and they wonder why.
Maybe you have good information to present. Maybe it is true and important. But if your listener doesn’t get it – your presentation failed.
This question is especially important when you are presenting information. Because of information overload we are trained to ignore information. It is a survival technique; helps keep us closer to sanity. (When it comes to sanity – close is good enough)
So what is this question?
“So what?”
You say, “The competition launched a new product.”
Your listeners think, “So What?”
You need to tell them why that is important and what that means to them. You need to convey relevance to the information.
Here are two phrases that you might use:
“What that means to you…..”
“The reason I tell you that…..”
Before your next presentation think about the “So what?” and answer that question every time you present information. Give relevance.
George Torok
The Speech Coach for Executives
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