Lousy opening to your presentation

Lousy opening to your presentation

The purpose of your opening is to build interest in your presentation. Your opening is like the opening paragraph of an article or the first chapter in your book. The question it should answer is “Why should the audience listen to your presentation?”

Sometimes we need to experience a bad example to really appreciate the difference. Here is an example of a bad opening---

The speaker said:

Good morning, good afternoon or whatever.

Guess I’m a little jet lagged. Ha.
Glad to be here in Toronto.

I’m the founder of…

We are based in California.
We have offices around the world.

Where’s Robert?

There he is.
He is my local licensee.

We’re running 15 minutes late and I had planned to speak for one hour and fifteen minutes and I plan to use all of that time.

~~~~~~~~~~~~~~~~~~~~~~~~

The purpose is to build interest in listening to the rest of the presentation. Nothing he said in his opening did that. From that opening one might surmise that this speaker would be a pompous braggart and an inconsiderate boring speaker.

The audience makes those decisions during your opening.

We know what he didn’t do. Let’s dissect his opening to recognize what he did wrong.

 

Paragraph 1: Good morning

That’s cliché and boring. He started speaking at 4:00pm yet he didn’t know the time of day. That demonstrates lack of awareness and disregard for his audience. We don’t care about his alleged jet lag. That was his way of bragging that he travelled to get here. Glad to be in Toronto sounded insincere and it was cliché.

 

Paragraph 2: I’m the founder

The place for that information was in his introduction. It was in the introduction and for some reason he felt that he needed to repeat that. Why? Was he insecure? It seems those things were important to him and perhaps his mother?

 

Paragraph 3: Where’s Robert?

At some point Robert and his relationship might become significant. At this point, who cares?

 

Paragraph 4: 15 Minutes Late

Did he just criticize the organizers? Then he added that he was unwilling to adapt and didn’t care about the audience time expectations. He implied that the time of the audience was unimportant to him. It was more important that he exercise his desire to speak as long as he likes.

 

If you heard this opening -

Would you like this person?

Would you feel interested in his presentation?
Would you want to do business with his company?

 

Check the opening to your presentations. Avoid these mistakes.

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Superior Presentations 66: Start Your Presentation on Time

From George Torok

Start Your Presentation on Time

Respect your audience and especially their time. Develop the habit of starting your meetings and presentations on time. Do that and people will notice. They'll be more willing to attend your meetings and they will make the effort to arrive on time.

They will also be in a better mind set when they notice you starting on time. If you want to annoy your audience, start late.

Announce the times (start and end) and provide directions

If it's your meeting, clearly advise all invitees exactly what time it will start. One trick to convince people of your intentions is to state an odd time - e.g. 9:03, 1:07, 3:36.

If your presentation is the main feature and there are some things happening before you go then it's a good idea to state that upfront. Imagine attending a concert only to be forced to endure unannounced warm-up bands for hours before the main act (a la Justin Bieber).

If your meeting is in a conference center or hotel, ensure that there are clear directions from the main entrances to your meeting room. Check with the venue staff.

Plan to arrive early

You get there early. If you haven't been to this location before be sure to double check the directions and the map. Allow for travel delays and the potential for bad directions.

If you are travelling out of town to deliver an important presentation, you might want to arrive the night before.

Check the room and test your equipment

Visit the presentation room before anyone arrives. Get into the room and get comfortable with it. This is easy to do if you arrived the day before your presentation. At least plan to arrive one hour before the program begins so you can get into the empty room.

Start even if...

At the promised time start your presentation. If you've checked the room and your equipment then you are ready to go. If you've clearly communicated the start time and directions then most of your audience will be ready. Someone will always be late.

To help get people into their seats and ready as the time to start draws near, announce "Five minutes to start", "Two minutes to start" and even "We're starting in 30 seconds."

If your equipment fails just before your presentation - start! Start on time and that means you need to have a Plan B opening while the crew is fixing the equipment problem. Don't make the audience suffer because of your equipment failure or lack of preparation.

Don't do what one Vice president of an IT company did at a presentation. Clearly she hadn't checked her equipment. When she was introduced she walked up to the stage with her laptop and handed it to the crew who were seeing her for the first time. They scrambled to hook up her laptop and ran into problems. Meanwhile the audience was waiting.

She watched the crew for a couple of minutes, remembered the audience and turned to us with an exasperated tone, "Talk amongst yourselves."

She clearly didn't demonstrate respect for the audience or the crew who got her equipment working in a few minutes.

Respect your audience and start your presentation on time.

 

George Torok

PS: Tell me how this tip helps you.

 
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