How to turn your listeners on - not off
Enjoy this excerpt from:
Lynda Goldman's Communication Capsules
"When are you going to understand that if it doesn't pertain to me, I'm not interested?" - Murphy Brown
People today are B&B: Busy and bored. To capture their attention, in writing or when giving a speech, you have to make them say a mental "Yes" in the first three minutes of your connection.
The mental "Yes"
Ask yourself, "What's keeping my audience up at night? What are they worried or frustrated about?"
For example, if you're a financial planner preparing a presentation on retirement, you could begin by asking your audience:
"Do you ever wonder: How much money will I need to retire comfortably? What will I do if my health fails? Who's going to take care of me when I grow old?"
If you said yes to any of these questions, you're in the right place because that's what we'll be talking about today."
When you start off with the questions that are on your audience's mind, people immediately bond with you because they're thinking, "That's exactly what I've been wondering about!" They'll pay attention because you've expressed their concerns. Now they are eager to hear your answers.
The next time you want to capture the attention of people who are busy and bored, make sure to include content in your first 3 minutes that makes them say a mental "yes". They'll be on the edge of their seats.
Do you need help writing your next speech or presentation? Call Lynda Goldman for Words That Sell.
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