What’s the best way to start a sales presentation?
Start with a success story about how you helped one of your clients.
The big mistake is to start with a story about your company, founder and vision statement. Your prospects don’t care about any part of that. Instead, start with a story about how you helped a client achieve success.
Describe the initial condition or prospect’s challenge. Tell how you helped them and then talk about the results.
One of my clients was on a losing streak. He was making presentations to clients and getting shut out. After I coached the CEO on his presentation he closed the next deal which meant a $10M deal in his pocket.
I tell this success story in many of my presentation skills coaching presentations. It’s a powerful start.
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