Wednesday, November 07, 2012
Every Presentation is a Competition
Sometimes the competition is a competitor selling a similar product or service.
More often the competition to your presentation is the other thoughts, ideas and questions within the minds of your audience.
There are many things competing for their attention. TV, YouTube, Family issues, Work, Health, Friends, Social activities, Money, Career...
How do you compete?
By understanding their needs and demonstrating that - and addressing their needs, fears and concerns.
Stop the poetry - address their pain.
PS: I've completed the Hamilton Around the Bay Race six times. :)
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