Wednesday, November 07, 2012

Every Presentation is a Competition

Competition when you speak
Every time you present in front of an audience you are in a competition. Treat it seriously because your audience is judging you against the competition.

Sometimes the competition is a competitor selling a similar product or service.

More often the competition to your presentation is the other thoughts, ideas and questions within the minds of your audience.

There are many things competing for their attention. TV, YouTube, Family issues, Work, Health, Friends, Social activities, Money, Career...

How do you compete?

By understanding their needs and demonstrating that - and addressing their needs, fears and concerns.

Stop the poetry - address their pain.

PS: I've completed the Hamilton Around the Bay Race six times. :)

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