I Have a Dream - 50 years ago

Martin Luther King delivered his memorable "I have a dream" speech 50 years ago in Washington, DC.

It was a well written speach - and what most people don't know is he went off scirpt part way through. In particular - he ad libbed with the "I have a dream" bit.

Watch this video as he reads his speech for about the first 12 minutes - then when he starts talking about his dream - he's not reading anynore. He's improvising.

"I have a dream" is memorable because it's a powerful line and he repeated it several times. But it's not the only line he repeated in this speech. Repetition is a good technique if you want people to remember your message. Don't be shy - repeat the key message.

In this speech Martin also repeated,


  • Now is the time...
  • We cannot be satistisfied...
  • Go back to...
  • Let freedom reign...




Read the Carmine Gallo comments in Forbes.


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