BS is BS and it will Create a Disconnect With Your Audience

Read this message that I read on a discusion group and look for the first major disconnect.

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The Business of Humility....

Humility doesn't make for flamboyant headlines, but business leaders who combine intelligence, integrity and a generous dose of humility, build organizations that are more constantly successful and enduring. I always keep in mind the story of the Canadian firm where a young woman sales executive made an error that cost the company a $1 million account. When the executive offered to resign, her boss refused, saying, "You can't leave the company; I have a $1 million investment in you."There are two opposing types of leadership: arrogant, timid leaders and humble, quietly confident leaders. The Oxford English Dictionary defines arrogant as “having an exaggerated sense of one’s own importance or abilities.”

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I read this and was okay until the "story about the Canadian firm..."


This version is a bogus story.

I recognized this story as having been told before. It was first told in a book about Thomas Watson at IBM.

The person was using his false version of the story on which to build his case. That makes everything else that follows disbelievable at best and a lie at worst.

Not every reader would know the true story - but some would and that would destroy your credibility with those people.

When you are writing or speaking be certain of your facts, storys and urban legends.


George Torok

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Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.

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