The content of your presentation is important. Yet, it is not only what you say that makes the difference, it is how you present it that determines if and how your message will come across. Understanding is the test of effective communication. If your concept is not grasped, you did not do a good job.
It is unfortunate that the way we communicate often distorts what we are trying to say. Your topic is not everything. It is what you do with it that really counts! There are some exceptions of course. Some presentations do succeed in spite of the poorest techniques. You can announce a 20% raise or two extra weeks vacation for your staff and they will not care how you do it! You can do a terrible job and they will still love you. The power of certain messages is sometimes enough in itself. However, most of the time, the way you say it determines whether you will be understood and have your ideas accepted.
You have to believe whole-heartedly in your message. If you do not, it will show. Let us assume that head office asks you to explain to your people that every department in the company must remain open 30 minutes more per day, but you do not agree. You have a choice: Do not present, change your mind, or resign. Remember: “Lead, follow, or get out of the way”. Do not talk to your staff until you are in harmony with the topic.
The above is an excerpt from the book, Secrets of Power Presentations.