Put the audience in your story with "you"

Put the audience in your story with the word “you”.

As a runner I was reluctant to tell my marathon story because I was afraid of alienating people. But once I started using phrases like “you are at the starting line”, “you start having these inner conversations”… people who were not even runners could relate and comment on the story lesson.

When you tell your story find ways that you can change “I did this” or “I was this’ to “You were thinking…” or ‘Imagine if you ...”

“You” is the magic word of audience engagement.

Review your personal stories and find ways to change the word “I” or “me” to “you” or “your”


George Torok

Your Executive Speech Coach

Your Keynote Speaker
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