The "7% 38% 55%" rule often gets misrepresented by "communication experts" who didn't do their homework. This short video puts a refreshing view on the work of Albert Mehrabian.
Hint: Yes Mehrabian did report those numbers - but he never said that they represent the message or communication. He was measuring likeability.
Enjoy the video.
Albert Mehrabian's Website
Silent Messages - the book in which Mehrabian published his famous numbers.
Read my post about this myth from August 2006.
Presentation Skills Coaching
The Speech Coach for Executives
Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.