How to Get Your Point Across in 30 Seconds in Less by
Milo O. Frank
I first read this book decades ago and have referred to it many times. My copy is marked with pen, highlighter and post it notes.
This book is short – only 120 pages. It will take you more than 30 seconds to read.
If you only read one book on communication skills this is the book to read.
I’ve suffered through many conversations and presentations from people who really needed to read this book. Perhaps you have suffered as well. Buy this book for anyone who loves to make noise without communicating.
What are the best ideas from this book?
You really can deliver an effective message in 30 seconds or less. The author offers several real examples.
You must first be clear about your objective before you can deliver a clear concise message.
The second step is to fully understand the motivation of your listener.
Knowing the first two steps, design your approach because your result is at the end of a process.
The hook is the emotional grabber that tips the argument in your favor. You must have a compelling hook. This is missed by most speakers.
Ask for action. An effective message must ask for action. Don’t hint. Ask! And be clear.
The best 30-second messages take lots of preparation and practice. Don’t wing it.
If you want to be a better communicator you must read this book.
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