Six Words to Summarize Your Presentation

Can you summarize your presentation in six words? If you know your message, you can state it in a few words. If you need 30 minutes to explain it, then you really don’t know it. What would you do if the decision maker said, “You have six words – go.”

Enjoy these six word presentation summaries:

Buy low, sell high, discover how

Stop wasting money on expensive advertising

Join us for weekly breakfast networking

Think about it before you speak

Never, never give up. Call us

Don’t drink and drive. Arrive alive

Find the right mate for you

You can fight cancer. Donate today

Success is simple but not easy

Problems are opportunities but often overlooked

Love your customers. Attract them back

Buying insurance sucks. Being without devastates

Seatbelts saves lives, maybe yours

Help those who can’t help themselves.

Relax. Enjoy. You are getting older.

Don’t stop questioning. We need you.

Imagine, say it in six words

Add your six word message below.

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Secrets of Power Presentations Book Review

Secrets of Power Presentations by Peter Urs Bender

This book first published in 1991 and I first read it around that time. Of all the books on presentation skills this book has contributed the most to shaping my public speaking skills.

I read this book when I was first exploring the world of public speaking. Many years later I met the author, Peter Urs Bender. He became my mentor as I entered the professional speaking business. We later co-authored a bestselling book together – Secrets of Power Marketing.

My original copy of this book is marked with Post-it notes and highlighter.

What are the best ideas from this book?

Your presentation is not only about the words you speak. It’s about the package that includes your words, delivery, body language, Audio Visual aids, and the environment.

When you’re green you grow. When you’re ripe you rot. This expression emphasizes the importance to be open to improvement; because you will never be the perfect presenter.

You can project more confidence than you feel. It’s only important how the audience sees you.

A good presentation should inform, entertain, touch emotions, and move to action.

Use shorter words and phrases to connect with your audience.

Summarize your speech notes on note cards. That way you will not read your speech but have the safety net of keyword notes.

Your speech is like a flight. The opening and close are like the take off and landing and hence critical to your success.

Details matter. As a presenter you are responsible for all the details – even if you think someone else should look after that. The audience will blame you for the things that go wrong.

What’s interesting about this book?

I enjoyed the simple and practical tips and lists.

The chapter on Environment is something that I have not seen in any other book on presentation skills. Chairs, windows and doors – oh my. I’ve found that these logistical tips about setting up the room made an incredible difference on the impact of my presentations.

The book is informative and surprisingly entertaining and inspiring - which was Bender's presentation style. It is sprinkled with motivational quotations plus Bender's own pithy insights.

There are so many helpful do’s and don’t's in this book that I imagine you will want to mark it up and even tear pages out so you have these gems readily accessible when you speak.

Check out Secrets of Power Presentations on Amazon.

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How to Meet With and Speak to Your CEO

How to Present to the CEO of Your Company and Win.
Guest Post by Dan McCarthy

Most employees NEVER get to have a meeting with the CEO of their company. So if you do, it’s a one-shot deal that you don’t want to screw up. After all, exposure is a double-edged sword, and many CEOs and senior executives have short attention spans but long memories.

This post isn’t written for the seasoned executive or middle manager who has regular interactions with the CEO. These managers have already earned their scars through the school of hard knocks, and are now completely at ease using the executive restroom. 

Rather, it’s written as a way to provide some mentoring assistance to the early career rising stars. 

Follow these tips, and you’ll not only survive, you’ll thrive!

1. Study your audience.
Prepare like you would for a job interview. Learn everything you can about your CEO ahead of time. Read the information provided on your company website – often found under “About”, or “For Investors”. Do a Google search, including recent news, in order to get an external perspective. Read or view any recent speeches. Talk to others that know the CEO, and have had meetings with him/her.
You may not end up using any of this information, but it will make you feel more prepared and comfortable. And who knows, there may be an opportunity to make a personal connection or informed comment, or at least prevent you from putting your foot in your mouth.

2. Give yourself permission to BE an expert.
Yes, you are meeting with the high ranking person in your company. However, CEOs can’t possibly be experts in every little aspect of the company. That’s YOUR job, to be their expert in your area. If you’re not, you have no reason to be at the meeting.

3. Appreciate the CEO’s perspective.
Imagine a 12-16 hour day where you are in back-to-back meetings ALL day, every day. Each meeting has a vastly different topic. In the eyes of each person you are meeting with, it’s the most important thing in the world to them, and you’re expected to be interested and make a high level decision. That’s day of a typical CEO. Understand and appreciate that perspective as your prepare for the meeting and set your expectations realistically. 

4. Be clear on what would be a “win”. 
Ask yourself what you’d like to achieve as a result of this meeting? Are you looking for approval, and if so, is that a reasonable expectation? Or are you looking for interest and a definitive next step? Being clear and realistic on what would be your “win” will increase your chances of getting what you’re looking for. 

5. One page.
No multi-page reports or PowerPoint presentations! Bring a ONE-PAGE executive summary. The one-pager gives the CEO something to take notes on and a take-a-way reference document. Anything more will be ignored and discarded.
However, bring all of those reports and supporting documentation with you, in case you need them to respond to a question.

5. Honor thy Executive Assistant.
The CEO’s Executive Assistant can be your best friend or worst nightmare. When requesting and setting up the meeting, approach her (not to be sexist, but it’s usually a high ranking her) with the utmost respect. Don’t make the mistake of getting too casual. Explain your reason for the meeting, and ask for 30 minutes of the CEO’s time.
If you are offered a choice between an early or late meeting, take the early one, as there will be less chance of it being rescheduled. Send your one-page summary in advance, as most Exec Assistants will print and provide a briefing package at the end of the day for the next day’s meetings.

6. The arrival.
If you are traveling, allow LOT’s of extra travel time – plan for the worse. Arrive at the office five minutes early, and then expect to wait. Don’t be surprised if your meeting has to be rescheduled (especially if you got one of those late meetings). 
Introduce yourself to the CEO’s Executive Assistance, but don’t hover around her desk making small talk. It’s not her job to keep you and every visitor entertained, and if she did, she’d never get any work done.

7. First impressions.
Wear a suit (when in doubt, overdress), watch your posture, speak clearly and confidently, and greet the CEO with a smile and firm handshake. Wait to be offered a seat, or until the CEO sits down first (they often have a favorite chair). 

8. Small talk?
If you’ve done your homework, you’ll know if it’s better to start with small talk (Hey, I see you’re a Fighting Irish fan – so am I!”) or get right to the point. However, don’t assume – let the CEO set the tone. Be prepared to introduce yourself and answer questions about your background, role, etc…
CEOs are people too - it might even be a welcome relief to spend time with a "regular" employee for a change.
Depending on his/her style and mood, this could eat up most of your time if you’re not careful. Be patient, but after 5-10 minutes, make a tactful transition to the meeting topic.

8. Get to the point and expect questions.
Both in meetings and one-on-ones, CEOs are notoriously quick studies and action oriented. Don’t try to make a case and gradually build up to what you’re looking for – state it right up front. Then, present your background and rationale, and be prepared to be interrupted and have to think on your feet. Assuming you’ve done your homework, this shouldn’t be a problem. When asked a question, make sure you understand the question before you answer it. Then, answer it directly and succinctly. If you don’t know, DO NOT attempt to bluff your way through it. Just say “that’s a good question, and I don’t know, but I’d be glad to get the answer and get back to you”.
If challenged, and you disagree, don’t automatically back down and agree. Remember, you’re the expert. If you back down too readily, you’ll lose credibility. However, don’t be stubborn – know when to back off and drop that bone.
Take notes, but don't write down every word like a court stenographer.

9. End early if possible.
If you’ve achieved your win, and there’s still 10 minutes left, close your notepad and offer to give that 10 minutes back to the CEO. They will either thank-you, or invite you to stay. Either way, they will appreciate the gesture, as will the next person waiting outside for their turn.
Thank them for their time, and thank the Executive Assistant on the way out.

10. You own the follow-up.
A wise mentor once told me “never leave an executive with a long to-do list”. For one thing, it may not get done. But more importantly, the CEO will appreciate your respect for their time and your willingness and ability to get things done on his/her behalf.
After the meeting, send a brief thank-you, meeting summary, including any decisions and next steps.

How about you? What advice would you give to someone who’s going to meet with the CEO for the first time?

Dan McCarthy is the Director of Executive Development Programs (EDP) at the Whittemore School of Business and Economics. He is responsible for all administrative, fiscal, operational, and policy matters associated with the development, delivery, and marketing of Executive Development Programs at the Whittemore School. 


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Presentation Crisis: How a Quote, Cartoon and Story Could Save Your Career

The Six Blind Men and the Elephant saved my job.

Props provide a powerful way of enhancing presentations. Verbal arguments aren't enough to convince people of your message. Try using visuals such as charts or cartoons, or physical props such as products or tools. Verbal props come in several forms: quotations from famous people, anecdotes, plays, poems or even questions.

The following is a true report of how I used my new-found communication skills and a combination of props to get me out of hot water with my company's auditors.

The auditors had submitted a report suggesting that I, as the chief supply manager, had exceeded my purchasing approval authority. I strongly disagreed and tried explaining to them the difference between our use of approval authority and implementation authority within the computer system. They did not buy my explanation - that is, until I had a chance to meet with them.

The meeting seemed to take forever. Tension clouded the room, because the auditors intended to remain firm on their "observation" and everyone knew my position.

Finally, it was my turn. I started: "I offer the quotation from George Bernard Shaw who said, 'In the right key you can say anything, in the wrong key, nothing.' So to help set the right key I ask you to look at this cartoon and parable that I am passing out."

There were some raised eyebrows at this point, but no one objected to my strange approach - yet.

After everyone had a copy of the handout I continued:

"This cartoon shows the parable of the six blind men and the elephant. The six blind men went to see the elephant, but being blind they had to examine the elephant with their hands. Each touched a different part of the elephant and noted their observation. For example, the first clutched the swaying trunk and said, 'The elephant must be a snake.' The next grabbed the tail and noted, 'The elephant is really like a rope.' Another fell against the side and exclaimed, 'Oh my, this elephant is like a wall.' Hugging the leg the next argued, 'The elephant is like a tree.' The fifth, while holding the tusk, stated, 'You are all wrong, I know it is like a spear.' And finally, the sixth felt the flapping ear and noted, 'This elephant is surely like a fan.'"

The nervous laughter dissipated the tension and now the people were more relaxed. Then I explained how the computer system we were using was very big and complicated, like an elephant, and that we had poor documentation. Therefore, it was unreasonable for any visitor to fully understand the workings in a two-week period (this was the duration of the auditors' visit). The heads nodded in agreement at this point. Then I showed a flowchart of our approval process - emphasizing that the "approval" they were focusing on was only "an approval to print".

The bottom line is they understood my point, and the audit report was changed. It is important to know that the facts were unchanged from my earlier discussions with them, but this time I packaged my sale and they bought it.

When was the last time you had a proposal or idea turned down? Could it have gone better if you had taken more care to sell it? To deliver a powerful message understand your audience, be clear on your purpose, plan your approach - and use props!

© George Torok delivers inspirational keynotes and practical seminars. He trains managers and sales presenters how to present to win. Find more free tips on presentation skills at http://www.SpeechCoachforExecutvies.com Arrange for George Torok to help you at http://www.Torok.com or call 800-304-1861

Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.

Make a better impression in the boardroom

Ten ways to make a better impression in the boardroom

By Peter Urs Bender

Under the gun and don't know what to say? Here's how to communicate like a pro under pressure.

You're in a hard-nosed business meeting that has taken a turn for the worse? Your ideas aren't being understood. Your questions are being met with ego-crushing blank stares. Your window of opportunity is closing fast.

How do you turn things around?

We presented Peter Urs Bender, author of four Canadian best sellers, with ten tough scenarios and asked him to explain how to get the upper hand during each awkward business situation. What follows are his answers to each scenario.

Scenario 1. You're a small business owner in a serious negotiation with representatives from an international company. You need to separate a gap between the parties-what can you do?

Peter's advice:

1. Don't be intimidated. You may be playing hardball with the big guys, but there's no need to tremble. Put your best face forward and remember, the big guys make mistakes, too.

2. Be yourself. Don't puff yourself up into someone you're not. Genuine modesty is recognized and respected.

3. Be prepared before you meet for the most difficult questions they can ask you (Will you be in business tomorrow? Have you ever dealt with a client like us? Do you think you can satisfy our increasing business demands?)

4. Underpromise and overdeliver. For instance, if they ask for more information say you'll supply it within a couple of days. Then deliver tomorrow. Speed of response commands universal respect.

Scenario 2: You are a shy person who finds communication embarrassing. What can you do, and what icebreakers can you use to help them forge meaningful relationships with others?

Peter's advice:

Smile, even if you don't feel like it. Look the person in the eye, even if you feel uncomfortable. Ask a question to which he or she cannot answer "yes" or "no". "How do you feel about XYZ?" is a great opener, or "From your point of view, what do you think about XYZ?"

Scenario 3: You're in a meeting where you need to communicate with an individual who doesn't understand English or who has a very heavy accent and cannot be readily understood. How do you avoid embarrassing the individual? Is it rude to say that you're having difficulty understanding the person and asking them to repeat themselves?

Peter's advice:

Yes, I highly recommend you repeat the question in a warm, questioning manner. Get the person to repeat as often as you need to. One way to get another person to speak more slowly, is to speak deliberately more slowly yourself.

Scenario 4: You've been tossed into an unexpected meeting and haven't time to do background research about the topic you will be discussing or the individuals who you will be meeting with. What can do to avoid being labeled as a "fledgling business owner who is both disorganized and unprepared"?

Peter's advice:

Always be dressed as if you were about to meet the Pope. Always be sure you have a 30-second infommercial on your business to present to anybody, anywhere, at any time.

If you don't know the answer to a question, admit it and get back to your questioner as quickly as possible with the answer.

Unexpected meetings can often present positive opportunities. You get to present your business or your point of view in a non-confrontational setting.

Scenario 5: You're in a stressful situation and want to instill a sense of comfort and relaxation in other people. What verbal and non-verbal communication methods can you use to do this?

Peter's advice:

To make people relaxed, "Act Relaxed." Put on a smile, speak slowly, and with your warmest voice. For more information on "Voicepower," go to www.Bender.ca. However, there are exceptions. If you have to announce a layoff or the death of a spouse, please be aware that a smile doesn't help much. As a matter of fact, it can work against you.

The best way to deal with a difficult situation with employees or your own people is to be as open and honest as you can.

Scenario 6: You're in a business meeting when a potential business partner puts their foot in their mouth and utters something that offends you. What can you say to get around the awkward situation and still sound professional?

Peter's advice:

Put on a gentle smile and say "I feel completely differently about that!" Don't argue with a colleague in public, but when you're out of the meeting, clarify the situation.

Scenario 6: What if you say something that you regret, but cannot make a public apology, and you find your ideas under attack. What can you say to smooth over a situation?

Peter's advice:

As a leader, you can always make a public apology, even if it risks hurting others. If you have said something you regret, apologize for it as quickly and as publicly as possible. Clearly indicate what you meant to say, as opposed to what people thought you said. Often your ideas come under attack because others misinterpret them. Clear up the misinterpretations right away.

Scenario 8: You're in a business meeting and want to be noticed without communicating an over-aggressive and unpopular persona. What can you do?

Peter's advice:

If nobody talks slow in your group, talk slow. If nobody stands up, stand up. In other words, stand out from the group without using aggressive tactics.

Scenario 9: You're in a meeting and someone is intentionally trying to "trip you up". What can you do to control your nervousness so that you are unable to communicate effectively?

Peter's advice:

In Secrets of Face-to-Face Communication, page 82, I talk in detail about how to control one's emotion. In a nutshell, create an anchor, something that will cause you to breathe deeply and relax the tension in your jaw, neck, and shoulder area. A good anchor is squeezing the thumb and forefinger of your right hand together, and imagining a Stop Sign. This image reminds you to breathe deeply and relax these muscles. There is more along this line in the book.

Scenario 10: You want to communicate interest in a business venture, but don't want to sound too eager or naive. What can you do?

Peter's advice:

Both eagerness and naivete are no sins, and are often seen as positives. Both do indicate beginners in business, and experienced business professionals make allowances. The trick is not to appear simple-minded. Listen closely. If you're not sure of yourself, offer comments only where it seems appropriate. Ask questions not only to get information, but to demonstrate your interest.

---------------------

Peter Urs Bender was one of Canada’s most dynamic and entertaining business speakers. He died in March 2003 after a brave fight with cancer. He is the author of four best-selling business books: Leadership from Within, Secrets of Power Presentations, Secrets of Power Marketing Secrets of Face-to-Face Communication, and Gutfeeling. To read excerpts from his books visit http://www.peterursbender.com/.

More on boardroom presentations

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Boardroom Presentations

Boardroom Presentations

For tips on how to better present in the boardroom read my article titled "Battling in the Boardroom" that ran in this recent issue of Executive Travel magazine. This is the magazine for American Express members.

If you are not yet an American Express member then you can read some of that article in the following posts on this blog.

Boardroom Presentations: Sweat like a horse

Donald Trump on Boardroom Presentations

How to beat Donald Trump in the Boardroom



George Torok
Presentations skills training
Presentation skills coaching
Canadian Motivational Business Speaker

Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.

Impromptu Public Speaking

Impromptu Speaking

Sometimes you might be asked to give comments or a presentation without advance notice. You might be tempted to think on your feet. I strongly suggest that you do not think on your feet. It is easy to get yourself into trouble. Instead always be prepared to speak on very short notice. Impromptu speaking is similar to regular presenting – in that both are based on skill development. The better you know and practice the techniques the more it looks like talent.

Here are some techniques to help you with impromptu speaking.

Be prepared with some favourite stories that you tell well and can use to illustrate more than one message as required.

Quickly write three points on an index card – then talk about those points. Decide on the one thing that you want to get across – and deliver that message.

Conduct your speech as an interview with yourself. Ask questions – and answer them.

Don’t think on your feet – instead be prepared.

George Torok

Speech Coach for Executives

Presentation Skills Training

Presentation Tip: Deeper Voice

Presentation Tip: Deeper Voice

Speaking in a deeper voice always sounds more credible. Read this powerful tip from Jeff Mowatt, the Master of Influence with Ease.

__________________
Speak lower than the previous person

This is such an easy technique to enhance credibility - it's almost embarrassing. During group discussions, people get emotional or excited about certain subjects. Their voices tend to rise in tone and speed accordingly. When it's you're turn to comment, reduce the tone and speed of your voice to be slighter lower than that of the previous speaker. In the midst of the group's excitement, your controlled delivery will sound like the voice of reason. You'll immediately be taken more seriously. The only trick then is to say something worthwhile!

_________
About award-winning speaker, Jeff Mowatt, BComm., CSP

Treat yourself to an entertaining, informative session with award winning speaker, Jeff Mowatt B.Comm, CSP. Jeff knows his stuff. he didn't just read the book - he wrote it! He's the author of the critically acclaimed book, Becoming a Service Icon in 90 Minutes a Month. Jeff's newest book, Influence with Ease will be released this fall. He heads his own training company and has produced four study training systems. His Influence with Ease column has been syndicated and featured in over 200 business publications. Jeff has exercised influence himself as a 25-year service industry veteran, black belt martial artist, and business owner.

________________
Jeff’s advice is good advice. You can use this technique in a meeting, on the phone or while delivering a presentation.

Think "James Earl Jones". James is known for his deep voice. He was the voice of Darth Vader in Star Wars.

Another Tip
You can make your voice deeper by speaking s l o w e r.


George Torok
Executive Speech Coach
Presentation Skill Trainer

Think on your Feet

Think on your Feet

Do you wish that you could think on your feet? Have you considered that it might not be a good idea to think on your feet? My advice to you is that you should not think on your feet.

I repeat – you should NOT think on your feet.

You should speak on your feet – but you should not think on your feet. Why? Because people who attempt to think on their feet usually do not think – they simply speak on their feet without thinking.

Many people who attempt to think on their feet often embarrass themselves because they speak without thinking. Speakers who you believe to be thinking on their feet are simply finding familiar patterns and selecting from past experience or prepared statements. That’s the secret.

Please do not think on your feet. Instead, you should think before you speak on your feet.

How do you avoid thinking on your feet? Prepare. Consider all the possible questions and interruptions before you speak. If you think before you speak, when you stand up to speak all you need to do is select on your feet. Select from the possible outcomes that you previously considered and select from the responses that you rehearsed.

Most people are not good at thinking on their feet. But it is a lot easier to select (multiple choice) on your feet. If you have thought about possible questions and possible answers before you speak then it is simply a matter of selecting from the options that you already prepared.

The best speakers and negotiators plan for all the possible issues before they speak. Think and rehearse before you speak. Then when you stand up to speak you don’t need to think on your feet. You can speak and select on your feet.

Thinking before you get on your feet will result in far more successful presentations for you.

Think – rehearse – stand – then speak.

Do not think on your feet.


George Torok
Business Speaker
Speech Coach for Executives
Presentation Skills Trainer

Presentation: Argument

Presentation: Argument

If you have a strong case – clarity is the key

If you have a weak case – persuasion is the key

Are you clarifying or persuading?

How strong is your case? What do you need to do to get the message across?
George Torok

Win in the Boardroom with Donald Trump

How to survive in the boardroom with Donald Trump


Never interrupt the Donald.

When Donald Trump tells you to shut up - shut up.

Never suggest that you are like the Donald. But it's okay to suggest that you would like to be.

If your competition is getting dumped on – shut up.

Don’t even hint about Donald Trump’s hair or wives.

Don’t start your pitch with the word “honestly”.

Don’t plead, beg or cry to Mr. Trump.

Don’t fight with anyone in the boardroom. Do that before you arrive.

Confirm your alliances before you enter the boardroom.

Be prepared to address your worst question.

Don’t be glib or sarcastic.

Pause, breathe and smile before answering any question.

Turn every negative question into a positive one.

Relate details to the bigger picture.

Admit your mistakes and shortcomings.

Don’t sling mud. Make candid observations.


George Torok
The Speech Coach for Executives

Donald Trump on Boardroom Presentations

Donald Trump on Boardroom Presentations

Watch Donald Trump on the Apprentice. You might notice these unwritten rules about surviving in the boardroom with Mr. Trump.


1. Hair doesn’t count – when you are the boss.

2. The one who enters the boardroom last has the most power.

3. Make them squirm before you skewer them.

4. Pretend to offer them hope.

5. Pretend to give advice while you torture them.

6. Encourage your underlings to fight amongst themselves.

7. Sit in the position of most power.

8. Don’t mince words – you’re fired

9. Never gloat. Appear to be the reluctant but righteous deity.

10. Make the disgraced leave the boardroom first.


© George Torok has delivered many boardroom presentations over a 20-year corporate management history. He now works with executives and managers to help them succeed with their boardroom presentations.

Torok is the “Speech Coach for Executives”. Get your free presentation tips every month by registering at http://www.speechcoachforexecutives.com/. You can arrange for George Torok to work with you and your executives by calling 905-335-1997


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Boardroom Presentations: Sweat like a Horse

Maybe you heard that horses sweat, men perspire and women glow. But in the boardroom everyone who presents sweats – some more than others. If you are in management or want to be, you will need to present in the boardroom. This is the worst place to present. First understand why it is that way. Then use these techniques to be more successful when you present in the boardroom.


Beware of Boardroom Landmines
Culture
The boardroom is a place of punishment. It is where management and executives go to thrash the last bad quarter results and beat up somebody. Whoever presents today in the boardroom is the target for today’s flogging. Hence just entering the boardroom stirs up a defensive and offensive attitude in most meeting attendees. They are ready to defend their own performance and at the same time attack someone else just to escape. A boardroom is not a place to birth new ideas – it is a place to crucify suspected sinners, torture under-performers and kill dreamers.

Physical
The physical step-up of the boardroom is adversarial. The meeting attendees face each other across the table. They are not facing the speaker. In fact, to face the speaker they must turn their head and expose themselves to the physical discomfort of a kinked neck.

Read the rest of this article


George Torok
Speech Coach for Executives

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The CEO as Chief Public Speaker

The Many Roles of the CEO

• Leader and Chief Role Model
• Corporate Culture Setter
• Chief Marketing Person
• Chief Sales Person
• Chief Mapmaker
• Chief Trust Builder
• Chief Public Speaker

If you are the CEO of your organization
Your staff, the industry and the public are watching you. When you hide we wonder why? What might you be hiding? As CEO you must be putting your best foot and face forward often. We need to hear your message. We are watching you – what you do, say and how you say it. Put your face and message in front of your staff, your clients and the market place. And each time you do – do it with intent.

We want to know who we can trust
Can we trust your organization? To answer that question we need to know you. Can we trust you? We expect you to be ethical, open and available. If you are not, then we don’t believe that you are adding value to us. We quickly punish organizations that abuse our trust.

Why should the CEO speak in public?
It allows the public to put a face to your company. And we prefer to deal with people instead of faceless corporations. It will help to build confidence with customers, investors, suppliers and staff. MBWA goes much farther then hanging around the water cooler. It might offer you free publicity to get your message out with far more credibility than advertising.

How to improve your return on investment
Invest in the skill development of you and your key people. Invest in presentation skills coaching for your CEO. Invest in presentation skills training for all your key executives. Invest in communication skills training for your managers and sales professionals. Work with George Torok, The Speech Coach for Executives to train your executives for maximum return on investment.


You can call George Torok for a private consultation at 905-335-1997
If you reach his private voice mail – please say the best times and number to reach you.You can learn more at http://www.speechcoachforexecutives.com/