Presentation Structure

Presentation Structure

There are many presentation structures that you can choose from. Here are a few examples of presentation structure for you.

Business Conclusion
When you speak to a business group the most effective approach is to state your conclusions first, the actions required then follow with supporting information. That would be an effective business speech.

Scientific MethodThe most boring and ineffectual presentation style to use with a business group is the scientific method that many of us learned in school. The scientific method starts with a problem, followed by a hypothesis, a method, results and conclusion. That sounds logical but most people in business today do not have the patience to listen to that litany. We want the answer first. Speak – don’t lecture.

Q&A structureAnother simple presentation structure that works is to tell your audience that you will answer the most common questions you have heard. Then you state the question and answer it. This is one of the easiest ways to give a speech. It sounds like a conversation and you will find it easier to remember. All you need to remember are the questions because you already know the answers. The best speech feels like a conversation.

Pain and ReliefAn effective sales technique is to first reveal or describe their pain, fear or problem. Then you offer the relief to the pain. The relief from pain and desire for pleasure are powerful motivators. Just don’t dwell on the pain too long. Think ‘plop, plop fizz, fizz.’

George Torok
Presentation Skills Training
Executive Speech Coach

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