Power Presentations Tip 25: Hold Attention

Power Presentations Tip 25:

How do you hold attention?

The reality is that you don't hold attention for long. The best you can probably do is to capture the attention of your audience from time to time.

If you think that everyone is paying attention to everything you say - you are deluding yourself. When you present you are competing with everything else going on in each individual's brain. Everyone's brain operates much faster than you can speak which means that their brain gets bored and searches for something else to think about.

Not only are you competing with the super computing power of the human brain - people today have shorter attention spans than just a few years ago. That's due to the speed of technology, pace of life and barrage of incoming messages in many formats.

What can you do?
Include spaced changes during your presentation. The changes recapture the attention of your audience.

What kind of changes?

  • Change your voice. Speak in a higher or deeper tone.
  • Change the pace. Speak faster or slower.
  • Change the cadence by varying your speaking rhythm.
  • Change the sentence structure from statements to posing a question.
  • Change your body position by shifting your stance or taking a couple steps.
  • Change your body language by making a gesture with your hands.
  • Change the focus of attention by using a visual prop.
  • Change the speaker by engaging a listener to ask a question or make a comment.
  • Change the state of your listeners by making them laugh, take notes or respond.
Sprinkle these changes like spice liberally throughout your presentation. It's the spice that will capture their attention again and again. State your important points right after a change.

George Torok

PS: tell me how this tip helps you.
PPS: Thanks for your comments and feedback.

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Executive Speech Coach, Business presentation tips from George Torok, the Speech Coach for Executives.

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3 comments:

Chris Witt said...

George,

You're absolutely right about people's diminishing attention spans. And I agree with your suggestions about introducing changes into a presentation, many of which I do naturally without -- until you pointed it out -- understanding their importance.

I would add one "change" to your list: Change what they're expecting to hear. Take a contrarian point of view, say, or restate a position in new ways.

Thanks, Chris

George Torok said...

Chris,

Great tip. That works because it changes their framework.

Anonymous said...

thanks 4 info...nice blog

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