Put the audience in your story with "you"

Put the audience in your story with the word “you”.

As a runner I was reluctant to tell my marathon story because I was afraid of alienating people. But once I started using phrases like “you are at the starting line”, “you start having these inner conversations”… people who were not even runners could relate and comment on the story lesson.

When you tell your story find ways that you can change “I did this” or “I was this’ to “You were thinking…” or ‘Imagine if you ...”

“You” is the magic word of audience engagement.

Review your personal stories and find ways to change the word “I” or “me” to “you” or “your”

George Torok

Your Executive Speech Coach

Your Keynote Speaker

Presentation Tip - Speaking to the seven dwarfs

Presentation Tip – Speaking to the seven dwarfs

Every member of your audience is different. You can’t treat them the same and expect the same reaction from all of them.

You must be prepared to connect on different levels and receive different reactions to your presentation.

Consider this challenge. Imagine that you are presenting to the seven dwarfs. You might be tempted to think that they are all the same because they are all dwarfs and all working in the same industry. Think again.

Consider these possible very different reactions to your presentation.

Dopey - the youngest, sweetest, and silliest of the seven
Dopey will like you no matter what you do or say – even though he does not understand you. He might ask silly questions or make silly jokes to suggest that he supports you. But he doesn’t have a clue.

Grumpy - the grouchiest and most curmudgeonly of the group
It’s just his way. He is still devoted to the group and the cause but he feels that it is his responsibility to point out the down side of things. He is not going to let you make an easy sale. He will test you and challenge you. No malice intended. It’s the principle.

Doc – he wears glasses (so presumably the most intellectual)
He will listen for the logic of your content. He will not be impressed by your jokes or entertainment. Will listen intently and make some notes. Might even ask some probing questions.

Happy - the most rotund of the dwarfs
He is happy to be anywhere with a group. He will smile, laugh and applaud. Will take few notes. For him this is a gathering and gatherings are to be enjoyed.

Bashful - evokes his bashful nature through a classic pose of shyness (hands clasped behind back, shoulders slightly raised, eyes upturned)
Does not want to be engaged – “Don’t pick me”. He feels safe when in the group but not in front of it. Won’t ask questions, won’t volunteer and prefers not to be centered out.

Sneezy – often sneezing or preparing to do so
Health or allergies causes him to be coughing or sneezing – always at the wrong times. It’s not intentional. It just is.

Sleepy - he wears a perpetually sleepy look
Was he up too late or is he ill. Did he just work a double shift? It doesn’t matter because he is yawning or dozing during your presentation. You might feel insulted by his obvious lack of interest.

So you are presenting and not everyone loves or even likes you. Get over it - you could be presenting to the seven dwarfs.

George Torok

Executive Speech Coach

Presentation Skills Training

Corporate Spokesperson

Presentation Tip - Ignore Grumpy

Presentation Tip - Ignore Grumpy

Don’t get hung up over the one person whose body language suggests that he hates you. You don’t know what is troubling them. When speaking to one group I was pleased that the audience laughed and seemed to be enjoying my presentation. All except one person who sat with arms crossed and a grumpy face. Each time I looked at him my gut tightened. After the presentation he approached me and said with the same grump face, “You were the best speaker we have ever had.” Some people just look grumpy on the outside.

Don't focus on Grumpy. Instead speak to the 80% of the audience with which you have a chance to connect.

George Torok

Corporate Spokesperson

Executive Speech Coach

Presentation Skills Training

Presentation Insights from George Torok

Presentation Insights from George Torok

Enjoy these pithy presentation insights from George Torok. Use the ideas that resonate well with you. If you reprint these insights or quote them – be sure to credit George Torok as your source.

George Torok is a presentation specialist who simplifies powerful presentation principles and shows you how to be a more effective presenter.

If you like what you read and would like to work directly with George Torok contact him at 905-335-1997.

The more we see you speak in public – the more we believe you to be a leader.

If you attempt to present yourself as perfect – we will not believe you and we will hate you. We like you when we see that you are imperfect like we are.

We love to hear stories. We don’t need another lecture. Just ask your kids.

Your audience will remember how they felt about you. They will forget your name and your message.

Smile when you start, when you finish and when you say something important.

Do not attempt to think on your feet. Instead be prepared with a menu of options. Then you only need to select. Thinking on your feet is too dangerous. Your feet are for running – not for thinking.

PowerPoint! Yuk! No one changes minds, leads people or makes the sale because of PowerPoint. But a lot of presenters annoyed their audiences with their PowerPoint.

For more presentation insights from George Torok read his articles on this website, read Secrets of Power Presentations or call him to work with him directly. 905-335-1997

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AIESEC Canada - comments

George Torok spoke to AIESEC Canada about presentation skills. Here is what they said.

“Truly eye-opening and entertaining. A great way to see the clear relevance of effective executive speaking and understand easy, specific ways to improve your own style.”

Carolyn Rush, Regional Vice President Ontario

“George makes everyone feel comfortable together as a group, yet pushes each individual outside of their public speaking comfort zone. Just through watching George present, I am motivated to improve my speaking skills.”

John Kelly, Region Vice President West & Atlantic

“George has an amazing ability to take the mundane and creating it into something engaging yet simple enough to remember and put into practice. Over the years, I have taken classes and read many books on effective speaking; however George’s class had the most impact on my development. I saw improvement in participating for only 4 hours of his session.”

Messalina Tiro, Vice President Corporate Development

“George is not only a fantastic presenter he is also extremely effective with his time and content delivery. In a couple of hours he delivered several simple tips and techniques that will make me a much better presenter. Attending the “Effective Executive Speaking” course was certainly a great investment in my professional and personal development.”

Talicia Correa, Director of Alumni Relations

“A truly motivating and inspirational presenter. This is my second time to receive training from George and I learn something new every time. The skills and techniques from this course help me every day both personally and professionally. Given the opportunity, I would certainly take a course from George again.”

Juan Panlilio, Director of National Accounts

George Torok
Presention Skills Training

Executive Speech Coaching

You don't have a presentation

You don’t have a presentation

As I prepared to deliver my presentation I told the AV guy that he could turn off the computer projector – that I would not use PowerPoint.

His response was, “Oh you don’t have a presentation.”

I grinned at him and said, as I pointed at my head, “Oh yes I do, and it is all in here.”

Isn’t it funny how some people equate presentation with PowerPoint. I guess that congratulations are due to Microsoft on the power of their marketing. Microsoft has trained a generation of managers that believe that presentation = PowerPoint. Poor managers and especially poor presentation prisoners.

Many PowerPoint presentations are so bad. It is often just the speaker’s notes on the screen. Sometimes the PowerPoint is the speaker’s presentation – word for word.

A good presentation is about connecting with your audience, about delivering stories and about moving them to action. PowerPoint does none of those things. I’m sure that if George Orwell imagined the possibility of PowerPoint he would have included it in his novel of Big Brother’s torture “1984”. Dante’s Inferno would have surely included a gate in hell marked “PowerPoint”. You belong there if you commit the PowerPoint Sins.

My question to you – do you have a presentation or do you have a PowerPoint?

George Torok

Speech Coach for Executives

Presentation Skills Training

Motivational Speaker