Your Speech: Intelectual Property

Your Speech: Intellectual Property

Your words – both written and spoken are your intellectual property. Of course the same applies to other writers and speakers.

Be careful what you steal – or are tempted to steal. Copyright law protects a work when it is created. A speech is created when it is delivered. An article is protected when it is written.

After I delivered a speech to an accounting association, an audience member approached me to compliment me on my speech. She then commented that she enjoyed my funny stories so much that she had written them down for her husband to use – because he was a speaker.

In shock I pointed out to her that these were my stories - my intellectual property and not for others to use. She shuffled this off with – “Oh don’t worry – the two of you will never be presenting at the same event.”

She missed the point. You would think that an accountant would know better. Breaking the law is not about getting arrested – it is about breaking the law. Did someone mention Enron?

If you plan to quote other sources extensively – ask for and obtain permission. If you quote short pieces – be sure to give credit. Don’t be a thief – even a clever one.

George Torok
Speech Coach for Executives

Presentation Skills: New Year

Presentation Skills: New Year

What skills will help you the most this year?

The usual suspects might be time management, delegation, stress management, problem solving, communication, and presentation skills.

If “presentation skills” is on your short list then this blog is one place for you to stay tuned.

On this Executive Speech Coach blog you will read tips, insights and examples of presentation skills. You will learn about presentation traps to avoid. And you will hear about dumb mistakes from presentations that I witness. (Just don’t ask me to testify against them.)

You will also see links to articles and tips-lists about presentation skills.

You will hear about upcoming teleseminars, programs and books about presentation skills.

Watch for the new Business Presentation mentoring service to be launched soon.

Have a happy New Year – and be a better presenter!

George Torok
Speech Coach for Executives

Practical Speaking Tips: #1

Drink Water

Before you give a speech, deliver a sales presentation or make phone calls - drink one to two glasses of water. It lubricates your vocal chords, helps your voice and gives you needed fluids that you lose while speaking. Lukewarm water is best; cool water also works well. However, ice water is not good for your vocal chords. Avoid dairy ...read more

George Torok
Speech Coach for Executives

Presentations: Tell a Short Story

One of my speech coaching clients in the Heath Care sector told me that she did not tell stories in her presentations because she had so little time to convey tons of information.

That is a common remark from my speech coaching clients.

And a common trap. The presenter wrongly believes that what she wants to say is so important that there is no time for fluff.

The reality is that no one really listens to what you say – until it is interesting to them. It is interesting to them when it grabs them – when it involves them – when they are in your presentation.

So, tell a story that puts them in the picture. The story could be as long as a few minutes or as short as 20 seconds - as long as it takes to put your listener in the story.

After some prompting, this client then told a wonderful story about a conversation she overheard in the waiting room. It was a heart-warming story. It illustrated a powerful lesson and it took 45 seconds to tell.

She had never told this story before because she did not appreciate the significance of it.

Maybe you can see the irony in someone from the Health Care sector not using the power of personal stories.

Guess What? That executive is now using more personal stories in her presentations. She was also recently selected to pursue an Executive MBA.

How do you express yourself when you present? Are you telling enough personal stories in your presentations?


George Torok
Speech Coach for Executives

“Kramer’s” Tirade: Lessons for Presenters

Michael Richards used to be known as the lovable and loony Kramer of the popular TV show Seinfeld. Now Richards is known as a racist.

Whether he is or isn’t a racist is unimportant. He demonstrated racist characteristics in his angry rant and with the words he used. He apologized – but it’s difficult to erase the image of that rant. If it looks like a duck, sounds like a duck and feels like a duck, then it must be a duck. That is the way your audience judges you when you speak.

Tell an off-color joke over a drink with a friend - no big deal; however, do the same thing while presenting to a roomful of people and you will be crucified. It could derail your career, kill a deal or ruin the company.

When you present to an audience you are under extra scrutiny. Everything you do on stage is magnified. If you were boring, folks remember you as very boring. If you looked nervous folks remember you as going to pieces. If you talked down to people you will be remembered as totally arrogant.

The negatives tend to be remembered more than the positives. Did you notice that no one mentioned any of the good jokes that Richards told in that presentation? We just seem to remember painful moments more. Perhaps it is a defense mechanism. “Don’t go to Kramer’s presentations - they are too painful”.

The second lesson is to be prepared for things to go wrong during your presentation.
When a joke fails have a saver line. When your listeners look confused have a different analogy. When your equipment crashes know what you will do. When you make a mistake have a backup ready. That takes forethought, preparation and rehearsal.

The third lesson is to never speak before an audience in anger, fear or desperation. Never!

Please read that last sentence again. Maybe even write it on your notes of every presentation you ever deliver.

Let’s talk about how to deal with anger, fear and desperation in another post on this blog.


George Torok
Speech Coach for Executives

Your Speech has Three Parts

Opening – Body – Close

There are three parts to a good presentation. Guess which part bad speakers focus on? The Body. Guess which parts are the most important? The Opening and the Close.

Why are the opening and the close of your speech so important?

The opening is important because this is the first impression you make on your audience. This is your opportunity to grab their attention and establish rapport. Your credibility was established in your introduction (if it was done well).

The close is important to your speech because it is the last image and words they have of you. Thus it is what they are most likely to remember about you.

Picture this opening that I painfully witnessed. The speaker received a boisterous welcome thanks to the enthusiasm of the MC. When the speaker arrived on stage he needed to take the microphone from the MC. They obviously had not talked about nor rehearsed this part. The microphone was a headset. The speaker was clearly unfamiliar and uncomfortable with this type of microphone. As the speaker struggled to get the microphone on he complained that he did not like this and called out to the audience, “can everybody hear me?” He appeared unhappy that the reply was in the negative.

As the speaker struggled with the wire and his jacket, someone called out, “Take it off.” So he removed his jacket while fighting with the wire.

Finally he returned to center stage and mumbled “I wish I could start over again.”

It was a lousy opening to his speech - unprofessional, uninspiring and weak.

What about his close?

It was equally weak – but much shorter.

The speaker announced that he just “got the hook” while he made the cut gesture across his throat. He stated, “Well, that’s it” and left the stage.

A weak opening and a weak close; what a lousy speech - let’s hope that isn’t you.

The opening to your speech is the first impression and your close is the last impression. Make them powerful. The only way you can do that is with proper preparation, and deliberate delivery.

Remember three parts to your speech: Opening – Body – Close. Prepare and deliver all three powerfully - especially the Opening and Close.


George Torok
Speech Coach for Executives

The Power of the Pause

When you don't know what to do, what should you do? Pause and smile. Imagine that you are speaking to a crowded room of eager listeners. Suddenly your mind goes blank - you forget what you just said, and what comes next. If you speak in public this will happen to you. You've seen it happen to others; they stammer and sputter and even apologise.

What should you do? ....read more

George Torok
Speech Coach for Executives

Presentation Success

How do you know if you've delivered a successful presentation?

When I ask this question of my audience the answers are usually,

“you get applause”

“they ask questions”

“people stay awake”

“you see them taking notes”

“they laugh at your jokes”

However, none of them is a true indicator of a successful presentation.

No one has yet given me the correct answer to this question. That is curious in itself, because that would suggest if presenters don’t know the definition of a successful presentation they ‘ain’t gonna’ give one.

Definition of a successful presentation:
You gave a successful presentation if, after you presented, the audience is doing, thinking or feeling what you want them to do, think or feel.

I suggest that you read that definition a few times to internalize it

Also, if you know what a successful presentation should be, you might start designing and delivering more successful presentations.

Clarity of purpose is everything.

For more tips on delivering successful presentations read Presentation Skills Success.


George Torok
Speech Coach for Executives

Be a better Public Speaker

Be a better public speaker

How can you be a more effective public speaker?

Say less.

Say it clearer.

Say it with conviction.


George Torok
Executive Speech Coach

PS: the concept is simple. The difficulty is in doing it.


George Torok
Speech Coach for Executives